California is turning up the excitement ahead of football’s biggest night, as Governor Gavin Newsom Proclaims ‘Bad Bunny Day’ Ahead of Super Bowl LX. The official recognition marks Feb. 8 as a statewide celebration honoring the global superstar before his highly anticipated halftime performance in Santa Clara.
In a message shared on social media Saturday, Newsom announced the special tribute, praising the Puerto Rican artist’s talent, charm, and global appeal. The governor highlighted Bad Bunny’s distinctive voice and stage presence, adding a playful tone to the announcement as he encouraged fans to join in celebrating the artist’s big moment.
Newsom followed up with a lighthearted post expressing his admiration for Spanish-language culture and Puerto Rico, jokingly comparing the singer’s popularity to his own while wishing the nation a happy “Bad Bunny Day.”
Support From Tech and Entertainment Leaders
The excitement isn’t limited to Sacramento. Apple CEO Tim Cook also showed support ahead of the game, sharing a selfie with the artist and applauding his upcoming performance. Apple Music, which has sponsored the Super Bowl halftime show since 2023, continues its partnership with the NFL and Roc Nation to bring globally influential performers to the stage.
A Historic Halftime Moment
Born Benito Antonio Martínez Ocasio, Bad Bunny is set to deliver a full Spanish-language halftime show at Levi’s Stadium during Super Bowl LX. The performance is expected to be one of the most prominent Spanish-language showcases in the event’s history, reflecting the NFL’s growing international and multicultural audience.
The appearance caps off a remarkable year for the artist. He recently made history at the 2026 Grammy Awards by winning Album of the Year, becoming the first musician to earn the honor with a Spanish-language project.
“I Just Want People to Enjoy It”
Speaking earlier this week with Access Hollywood’s Scott Evans, Bad Bunny shared his mindset going into the performance. Rather than focusing on spectacle, he emphasized emotion and connection.
“I just want to be there and feel the moment,” he said. “I want people to watch it and enjoy it.”
A Performance With Cultural Impact
The designation of Bad Bunny Day also comes at a time when the artist’s voice extends beyond music. During a recent appearance at the Grammys in Los Angeles, he spoke about identity and immigration, emphasizing unity and humanity in his message.
Meanwhile, the NFL and Apple Music continue to prioritize global reach through their halftime collaborations. Bad Bunny’s selection reflects the league’s growing Spanish-speaking fan base and the increasing cultural influence of Latin music worldwide.
When and Where to Watch
Super Bowl LX kicks off on Sunday, Feb. 8, at 6:30 p.m. ET / 3:30 p.m. PT. The game and halftime show will air on NBC, stream on Peacock, and will also be available in Spanish via Telemundo and Universo.
With California officially joining the celebration, all eyes are now on Levi’s Stadium for what promises to be a landmark performance—and a historic day for one of the world’s biggest music stars.
